![]() ![]() A popular marketing model, the marketing mix is can also be referred to as the 7Ps framework for the digital marketing mix. The 7Ps helps companies to review and define key issues that affect the marketing of its products and services. Today, it's recommended that the full 7 elements of the marketing mix are considered when reviewing competitive strategies - across product, customer service and more. Later 'Participants' was renamed as 'People' - the marketing mix covering marketers, customer service reps, recruitment, culture, training and remuneration. Over time, Booms and Pitner added three extended ‘service mix P’s': Participants, Physical evidence, and Processes. The 4 Ps represented an early focus on product marketing, when the role of customer service in helping brand development wasn't so well known. The 4Ps marketing mix was designed at a time when businesses were more likely to sell products, rather than services. ![]() We've created the graphic below so you can see the key elements of the 7Ps marketing mix. ![]() ![]() Jerome McCarthy and published in 1960 in his book Basic Marketing. The 7Ps marketing model was originally devised by E. Our free guide details 15 classic planning tools to help you use data and analysis to develop your marketing strategy.Īccess the Essential marketing models for business growth Who created the 7Ps marketing mix model? ![]()
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